Portfolio Website
A conversion-first personal brand site for an AI builder.
The Challenge
The previous site looked generic and did not explain the offer, so inquiries were vague and low-intent.
The Approach
A red-black-white brand system, tight copy, and a brief form that captures service, budget and context.
Key Deliverables
- React
- Tailwind
- Analytics
AI Production Workflow
- 1
Research & Reference
Market study, brand understanding, visual direction.
- 2
AI Ideation
Concept development with AI image & video generation.
- 3
Refine & Direct
Iterate, enhance and guide visuals for brand alignment.
- 4
Post-Production
Color grading, sound, cinematic edits, final polish.
- 5
Multi-Platform Delivery
Format for web, social, ads, outdoor and presentations.
Ready to scope
Most briefs now arrive
The problem
The previous site looked generic and did not explain the offer, so inquiries were vague and low-intent.
What I built
A red-black-white brand system, tight copy, and a brief form that captures service, budget and context.
The result
Inquiry quality jumped — most briefs now arrive ready to scope.